Unmasking the Dark Art : An Analysis of Daesh’s Communication Approaches

Abstract

Cyberspace has emerged as a secure operational domain for Daesh, allowing for seamless communication, validation of their so-called Caliphate, radicalization efforts, recruitment, and the planning and execution of attacks. Despite the development of various counter-strategies aimed at disrupting these activities, Daesh has managed to consistently navigate around them, maintaining its covert influence over global audiences. This study delves into how Daesh has constructed its communication strategies by analyzing its communication infrastructure, propaganda techniques, visual manipulation, and distribution methods. It draws upon Manuel Castells' trilogy on network society, which underscores the significance of networks, identity, and information in today’s world. Adopting a qualitative case study approach, data was gathered through the content analysis of Daesh's print and video media, alongside insights from expert practitioners. The findings show that Daesh utilizes complex language and visual manipulation, often twisting historical and religious narratives to sway its audience. Additionally, it employs a multifaceted dissemination strategy that harnesses advanced technologies and supportive networks to amplify its message and extend its global reach via secure, encrypted online platforms. In conclusion, the study asserts that the pillars of Daesh's communication strategy are ideological dominance, compelling narrative crafting, and the strategic use of technology. To effectively counter this influence, a comprehensive approach is warranted, including inundating online platforms with credible counter-narratives that challenge Daesh's ideology; revising legal frameworks to keep up with the fast-paced technological landscape that transcends borders; and promoting collaboration between security agencies and tech companies to dismantle Daesh's online presence.